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Gain exclusive access to Africa's most prestigious luxury community. Connect with affluent consumers, high-net-worth individuals, and forge strategic partnerships that drive continental growth and unlock new business opportunities.

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Elevate your brand's narrative on the ultimate hub for high-end luxury dialogues. Our platform integrates TV, radio, and podcasts to showcase exceptional African craftsmanship and innovation to a discerning global audience.

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Pamoja Directory

The Luxury Network

We celebrate the continent’s rich heritage and unmatched creativity in the global luxury space—connecting top-tier consumers, high-profile brands, and investors while showcasing authentic and sustainable African excellence.

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About Pamoja Directory

Pamoja represents a new era of digital presence, offering a holistic approach to web optimization and brand elevation. We are not just a directory, but an advanced ecosystem combining sophisticated search with a complementary e-commerce platform to deeply engage your customers.

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About Pamoja
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Adele Dejak, Kenya
sales@adeledejak.com
254 737 253862
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Adele Dejak, Kenya

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Welcome to Adele deJak

I gracefully lent my name to the brand in 2008 but before that, I was just a girl growing up with my family in Nigeria. In my youth, I developed a love for fashion watching mummy dress up in magnificent fabrics and granny in her tribal jewelry. After graduating  in  law it dawned on me that this wasn’t my passion.  Years later I went to the London College of Communication in 2000 to study typographic design. I moved to Kenya in 2005 and started making jewelry for personal use, experimenting with horn and brass. My stunning items caused a stir wherever I went and people kept nudging me to turn this hobby into a business. I finally gave in and started producing various collections of jewelry and fashion accessories, drawing inspiration from the rich African culture. Looking at different pieces, you can easily tell that my stay in Europe also influences my style of jewelry.


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